OVERVIEW
Healthier Lifestyle for Parents and their Children
Strong4Life is a program run by Children's Healthcare of Atlanta to help combat childhood obesity
by bringing awareness to Healthy Habits, providing tools for understanding you and your children's
habits, and activities to help reach healthier goals.
Children's Healthcare of Atlanta partnered with Moxie to launch an accessible, responsive content
platform to help educators and parents combat childhood obesity.
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BUSINESS OBJECTIVES
Be an Authentic Resource for Parents, Aiding in the Adoption of Healthier Habits
Strong4Life is backed by Children's Healthcare of Atlanta, a respected, documented, and active
participant in helping improve the lives of children -- in all capacities. Strong4Life.com should echo
the depth of knowledge and expertise that CHOA and its network of Doctors, Psychiatrists, and
Psychologists provide.
Make Content Available Across All Platforms
In an effort to meet Parents where they are, as well as match their expectations for access of
information, Strong4Life.com will be responsively designed - Mobile, Tablet, and Desktop.
UNDERSTANDING USER NEEDS
Need for Sensitivity Regarding Subject Matter
Based on the findings delivered to me from the Research and Strategy teams, there is a deep need
for care regarding how the information is presented and discussed. The Strong4Life purpose is to
help parents and to meet them where they are -- not to judge and discourage.
Users Have Varying Degrees of Awareness Regarding Unhealthy Habits
Families medical histories differ, as do their understandings of, and participation in healthy habit
adoption. Strong4Life.com should serve the varying levels of understanding from the newly
diagnosed, to the active / practicing family.
Improve Find-ability for Content
CHOA not seeing the engagement that Users of the current Strong4Life site are having difficulties
PREPARING TO BUILD
Aligning Site Progress to the Behavior Change Model
I started the project by reviewing all of the pages in the current website, and classifying the content into navigation categories that aligned with 5 Steps of Behavior Change.
Pre-Contemplation ( Home )
Contemplation ( About )
Determination ( Assess & Prepare )
Action ( Healthy Living )
Maintenance ( Community + Providers )
Information Architecture and Content Placement
Responsively Designed
Wires were designed for Mobile, Tablet, and Desktop.
FINALIZING THE DIRECTION
Article Detail View. Site Navigation. Homepage.
Final High Fidelity Comps by Ashley Andrews
Strong4Life Social Feed on Mobile.
Final High Fidelity Comps by Ashley Andrews
OBSERVING RESULTS
Strong4Life Content, Now Available for All Devices
With the launch of the new Strong4Life website, the goal of providing access to content to families
no matter where they are, or device they are using, was successfully achieved. The website is
currently live and continues to receive updates to this day.
SEMrush Rank of 455,898
Strong4Life has thousands of weekly visitors and was powered by a high-profile marketing
campaign. These efforts combine have resulted in an SEMrush rank of 455,898.
2014 Atlanta Mobile Marketing Awards
The Strong4Life site won an Atlanta Mobile Marketing Award for Most Used / Biggest Impact.
Entry: http://atlantammo.org/strong-4-life-childrens-healthcare-atlanta/
Category: Most Used / Biggest Impact (Won)
Winners: http://atlantammo.org/2014-atlanta-mobile-awards/
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